March 2, 2011

Exclamation Marks Sell Crap! Kitchen Crap!!

We all know a few well-placed exclamation marks get attention.  Right?!!
Of course!
But look how this drugstore's kitchen utensils section became Exclamation Central!
exclamation_sinkmat_comp.jpg
exclamation_cabinet_comp2.jpg


Desperately trying to keep up with the sophisticated Exclamation Mstk Approach of these other brands, Marcel tries it too....and fails!exclamation_fail.jpg

display, kitchen, visual merchandising
Posted by lee sachs at 2:54 PM | | TrackBacks (0)

March 1, 2011

This Guy Looks Insane. He Must Be SO Cool!

photo_diesel_2_rev1.JPG

Diesel realized their brand name is a fossil fuel that might be fashionable if worn.  So they take a shaved-head guy, lose his shirt and throw oil on him!  Then call it...DIRTY!

Here's the full window display. 

photo_diesel_2_rev.JPG

But the bottom line is summed up in that box on the bottom right:
photo_filth.JPG

"For those who don't work hard, but want to look like they do."  Yup...that'd be your customer!

clothing, fashion, window displays
Posted by lee sachs at 3:24 PM | | TrackBacks (0)

February 26, 2011

"I Am Walking Out Of The Subway"

throughTHEmorning2.jpg

Oh YOU are guiding me through the morning?!  Then why the hell do my mornings suck? 

Huh...tell me that O Great Morning Guiding Light of News 4 New York??

NBC, new york, outdoor, TV
Posted by lee sachs at 2:41 PM | | TrackBacks (0)

February 24, 2011

Our New Ad Campaign Is Your Bad Headache

waitinglaundryroom1.jpg

And my laundry room is a meth lab...is that what you mean??

copy for copy's sake, medical, metaphor on a limb, outdoor, pharmaceuticals
Posted by lee sachs at 3:08 PM | | TrackBacks (0)

February 21, 2011

Gym=? Balance? Confidence? NO! S E X!!

Equinox, gym to the stars, hotties, hunks and 27,000 other people who will never look good no matter how hard they try reminds us:

equinox1A.jpg

"balance" is being able to bend your girlfiend into impossible positions over a pool

equinox2B.jpg
"confidence" is taking pictures of your half naked body in bed and having a photographer take pictures of you with your pictures of your half naked body.

fitness, health, outdoor, sex
Posted by lee sachs at 12:27 PM | | TrackBacks (0)

February 20, 2011

Again With The Gasm??

Another example of Gasm Abuse.  Shoegasm doesn't even sound appealing...sounds like involuntary twitching of the foot.
shoegasm_1.jpg

shoegasm_2.jpg


fashion, shoes
Posted by lee sachs at 10:48 PM | | TrackBacks (0)

February 18, 2011

How Many Words End In "-gasm?"

One word, everybody knows, ends in "-gasm" and that's "orgasm."  Any other made up word just fails.  Witness:
gasm_drink.jpg 

beverages, packaging, sex
Posted by lee sachs at 10:41 PM | | TrackBacks (0)

February 13, 2011

If It's Broke, Don't Blame Us

This comes to us from the New York City Subway's, where the MTA and their copywriters at "The Obvious Agency" make us feel good because...uh...they are fixing things. 
broke_fix_it3a.jpg

feel good, posters
Posted by lee sachs at 10:03 PM | | TrackBacks (0)

February 8, 2011

Harry Potter's Holistic Health Potion

If you're selling some wacko 'mushroom medicine' at a health food store, who needs the doctor-clown in a lab coat?  So the people from "Fungi Perfect" go to an earthy Druid-esque scene with an eerie glow from the woods and a font leftover from "Twilight" poster. 
mushroom_medicine2a.jpg

health, medical, packaging
Posted by lee sachs at 10:16 PM | | TrackBacks (0)

Comments = 1
February 7, 2011

Kids, Cereal and All Those Crazy Electronics...

Corn Pops went off the deep end on the back of the box: an endless, ADD-infested, kids-love-the-computers-and-the-gadgets-and-the-texting-and we don't know when to shut up concept.
First the box:
gottagettalife.jpg

Let's look more closely...

gottahaveALife_CU4a.jpg


gotta_haveALife_CU3a.jpg







gotta_haveALife_CU1a.jpg

gotta_haveALife_CU5a.jpg


food, graphic design, packaging
Posted by lee sachs at 10:10 PM | | Comments (1) | TrackBacks (0)

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This site is a creation of Lee Sachs and Cool Pillows, Inc. Yes, that's me, Lee Sachs (aka, coolpillows). If you have questions, comments, concerns, combustion or cartloads of other words that begin with "c," "k" or "q" please feel free to email me at lee DOT sachs at symbol gmail DOT com. (you can figure out what i'm trying to say there, right?)

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