As noted before, Christmas is that most wonderful time of year when marketing and advertising goes out of its way to be more idiotic and insane than usual. Anything, and I mean ANYTHING
, can be contorted, recontextualized, reconfigured, verbally massaged and manipulated to tie into some play on words, visual cue or reference to Christmas carol lyric, saying, religious references ... who the hell cares...make it work. (Remember: Santa began as a Coca-Cola marketing gimmick.)
And so, courtesy of our friends at Au Bon Pain (Ahh Bone Pain), comes this travesty. I can't believe they didn't post the date of the lighting. How the hell am I supposed to join them if I don't know when it is?!?