January 27, 2010
Help Us Save Trees. Don't Buy This.
Let us deconstruct.
You've got the product name in all lower-case, "small steps" so it seems harmless and cute with a little arrow in the p making you feel like you're practically turning back the clock to a smaller steppier kind of time:
And again with the saving the trees crap, except, tell me: If they've been in the business of making paper since 1950, how can they be saving trees? Isn't paper, uh, made from trees? Don't they have to cut them down in order to make the paper??