March 1, 2011

This Guy Looks Insane. He Must Be SO Cool!


Diesel realized their brand name is a fossil fuel that might be fashionable if worn.  So they take a shaved-head guy, lose his shirt and throw oil on him!  Then call it...DIRTY!

Here's the full window display. 


But the bottom line is summed up in that box on the bottom right:

"For those who don't work hard, but want to look like they do."  Yup...that'd be your customer!

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