March 1, 2011

This Guy Looks Insane. He Must Be SO Cool!

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Diesel realized their brand name is a fossil fuel that might be fashionable if worn.  So they take a shaved-head guy, lose his shirt and throw oil on him!  Then call it...DIRTY!

Here's the full window display. 

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But the bottom line is summed up in that box on the bottom right:
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"For those who don't work hard, but want to look like they do."  Yup...that'd be your customer!

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