We all know a few well-placed exclamation marks get attention. Right?!! Of course! But look how this drugstore's kitchen utensils section became Exclamation Central!
Desperately trying to keep up with the sophisticated Exclamation Mstk Approach of these other brands, Marcel tries it too....and fails!
Diesel realized their brand name is a fossil fuel that might be fashionable if worn. So they take a shaved-head guy, lose his shirt and throw oil on him! Then call it...DIRTY!
Here's the full window display.
But the bottom line is summed up in that box on the bottom right:
"For those who don't work hard, but want to look like they do." Yup...that'd be your customer!