Equinox, gym to the stars, hotties, hunks and 27,000 other people who will never look good no matter how hard they try reminds us:
"balance" is being able to bend your girlfiend into impossible positions over a pool
"confidence" is taking pictures of your half naked body in bed and having a photographer take pictures of you with your pictures of your half naked body.
This comes to us from the New York City Subway's, where the MTA and their copywriters at "The Obvious Agency" make us feel good because...uh...they are fixing things.
If you're selling some wacko 'mushroom medicine' at a health food store, who needs the doctor-clown in a lab coat? So the people from "Fungi Perfect" go to an earthy Druid-esque scene with an eerie glow from the woods and a font leftover from "Twilight" poster.
Corn Pops went off the deep end on the back of the box: an endless, ADD-infested, kids-love-the-computers-and-the-gadgets-and-the-texting-and we don't know when to shut up concept. First the box: