October 24, 2010

They Could Just Say, "You'll Be Glad We Didn't Crash."

One of those attitudinal statement letting people know "The Brand" is there for them, even in these hard economic times. 

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There's no easy way to say this.  "Business Is Terrible, But We're Still in Business."  Better you don't say it, than try to curve your way around the obvious.  Otherwise, you come out sounding like this.  "You're going to like that fact that we don't suck that much." 

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