The message is too simple: Life is good.
But it's really: "Life is Good REGISTERED TRADEMARK WE CAN SAY IT'S GOOD BECAUSE WE HAVE THIS CIRCLE R AFTER OUR NAME."
Here's the whole display in a store...all in your face about it.
Life is not "good." Life doesn't behave itself and be good. Life can suck. Be unfair. Shitty. Crazy. Stink. Be bloody awful. Be Hell.
It's "Good" for the guy who came up with this slogan, registered a trademark and sold millions of dollars of merch and now lives like a king. Does that make the entire Life Experience Good. I think not!