1. You need a poster that has 5 reasons explaining why people should use the product.
2. Most people look at your product and laugh or shake their head in disgust.
3. A small number of people think your product is so cool, nobody gets it; they are ahead of their time. (just because they're ahead of their time doesn't mean they're ahead of anyone else's time.)
4. Your product takes a simple act and complicates it in unforeseen ways. (walking requires stimulating "neural function important to balance and agility")
5. Your product is featured in The Museum of Marketing Madness!
it prevents you from picking up unwanted stuff when walking along the trail.that is unless you have prehensile toes like some families have.