Hey...now here's a cool office building entrance with 9, count 'em, NINE slick flat panel monitors displaying bleeding edge messages about the hip business that are down with it and all that, er, all dat.

But what's this over on the middle right?  Is that another cool company so totally down wiff it?

Hmm...maybe they're advertising that this company actually created the Windows Automatic Update Error Message.  That's some claim to fame...everybody sees that! 

error messages, outdoor, window displays
Posted by lee sachs at 12:17 PM | Permalink | Comments (0) | TrackBacks (0)

Here a Metaphor Waaay Out on a Limb.  I think, not sure, this has something to do with the idea of how many cities the airline flies to.  But I'm trying to figure out if the ties match up with the culture of each city. 

businessmen, Finnair, metaphor on a limb, posters, travel
Posted by lee sachs at 12:00 PM | Permalink | Comments (2) | TrackBacks (0)

One of those attitudinal statement letting people know "The Brand" is there for them, even in these hard economic times. 



There's no easy way to say this.  "Business Is Terrible, But We're Still in Business."  Better you don't say it, than try to curve your way around the obvious.  Otherwise, you come out sounding like this.  "You're going to like that fact that we don't suck that much." 

economy, poster, travel
Posted by lee sachs at 11:56 PM | Permalink | Comments (0) | TrackBacks (0)

logos, product design
Posted by lee sachs at 10:50 PM | Permalink | Comments (0) | TrackBacks (0)

copy for copy's sake, signs, TJ Maxx
Posted by lee sachs at 4:37 PM | Permalink | Comments (0) | TrackBacks (0)

Sometimes creative cooks up a concept, foists it upon the brand and copywriters wind up building a bridge to nowhere. 

3 images, 3 statements...all united by the color blue.  But the third image didn't really have any blue.  So what!?  It's a blue apple! 



Yes, that's a blue apple. 

copy for copy's sake, outdoor, stock photos
Posted by lee sachs at 11:29 PM | Permalink | Comments (0) | TrackBacks (0)

Let's face it.  "Juicy Couture" makes about as much sense as any random combination of words thrown together.  "Empty Touniquet?"  "Hungry Clavicle?"  What about "Crumbly Windowshade?" 

So maybe we shouldn't be surprised that this season's look at Juicy is "Romantic Military."

Don't ask.  Don't Tell.  But look FABULOUS!!

campaigns, fashion, Juicy Couture, logos
Posted by lee sachs at 8:50 AM | Permalink | Comments (0) | TrackBacks (0)

Here are five (5) reasons your product is useless nonsense.

1. You need a poster that has 5 reasons explaining why people should use the product.
2. Most people look at your product and laugh or shake their head in disgust.
3. A small number of people think your product is so cool, nobody gets it; they are ahead of their time.  (just because they're ahead of their time doesn't mean they're ahead of anyone else's time.)
4. Your product takes a simple act and complicates it in unforeseen ways.  (walking requires stimulating "neural function important to balance and agility")
5. Your product is featured in The Museum of Marketing Madness!

fashion, shoes, visual merchandising
Posted by lee sachs at 11:20 PM | Permalink | Comments (1) | TrackBacks (0)

I'll admit I don't like this brand. 

The message is too simple: Life is good.

But it's really: "Life is Good REGISTERED TRADEMARK WE CAN SAY IT'S GOOD BECAUSE WE HAVE THIS CIRCLE R AFTER OUR NAME." 

Here's the whole display in a store...all in your face about it.

 

Life is not "good."  Life doesn't behave itself and be good.  Life can suck.  Be unfair.  Shitty.  Crazy.  Stink.  Be bloody awful.  Be Hell. 

It's "Good" for the guy who came up with this slogan, registered a trademark and sold millions of dollars of merch and now lives like a king.  Does that make the entire Life Experience Good.  I think not!

clothing, fashion, life is good, visual merchandising
Posted by lee sachs at 9:08 AM | Permalink | Comments (1) | TrackBacks (0)

I'm so glad these Facebook tools are everywhere. 


I bet the 14 people who like this are not the 2 dead men.

facebook, widgets
Posted by lee sachs at 9:46 AM | Permalink | Comments (0) | TrackBacks (0)