What better way to appeal to the little kiddies then come up with a playful animated character?!

So this lil' guy has the white gloves and three-fingers-and-a-thumb of standard issue cartoon characters...googly eyes, rubbery arms...lots of fun to be had with this fella, no doubt. 

But what he's really saying is:

"HEY KIDS!!  THIS CHEESE STUFF IS SO GOOD I WANT TO SMEAR IT ALL OVER MY CHEST!!!"

food, packaging
Posted by lee sachs at 12:00 PM | Permalink | TrackBacks (0)

Looks pretty easy to diagnose to me.  Are you a smiley face button, all bright yellow, with a big, black upturned grin forming dimples?  Or are you a dull yellow, smiley face button gone haywire, glassy eyed with tears running down your cheeks?

The first step to treating depression?  Hmm...I know.  Clicking banners that ask me if I know the first step in treating depression.  That's gotta make me feel better.

medical, pharmaceuticals
Posted by lee sachs at 5:55 PM | Permalink | TrackBacks (0)

Aw c'mon!  It's APPLE JUICE!!  I suppose if I inject this into my cranium directly, I'll become a genius.  Or die.......

food, packaging
Posted by lee sachs at 12:54 PM | Permalink | TrackBacks (0)

From our friends at Chipotle, who make decent burritos I admit, but spend a little too much time talking about the free-range animals on the farm...you know the ones they slaughter by the hundreds so your burrito can taste great? 

I'm not a purist, not vegan, wheatgan or megan (although I've known a few Meghans in my day).  But I don't like to hear about the animals that are in my food.  (as in  this entry from last year)

And what the hell is Real Meat Comma Meat.  Does the comma do anything at all to make this make any sense? 

copy for copy's sake
Posted by lee sachs at 12:57 AM | Permalink | TrackBacks (0)

Backs of cereal boxes: hot spot for marketing madness.  This triggers a "copy for copy's sake" instance that forces the inconsequential: "Just between you and me." 


What sort of secret is this Anne Hathaway-like model sharing with us?  She's not fooling us with crap about 'jumpstarting her metabolism to fire up her busy day.'  Let's face it...she's weak...SHE LIKES THE SUGAR!!! 

copy for copy's sake, food, packaging
Posted by lee sachs at 12:20 AM | Permalink | TrackBacks (0)

She finally gets some catalog work and this is her gig. 

catalog, modeling
Posted by lee sachs at 10:40 PM | Permalink | TrackBacks (0)