July 4, 2010

Our Mission? Remind you you're empty and you need to be whole.


From ABC Carpet & Home, NYC online and instore:
abc_comp.jpgTo wit:
"ABC Home's mission is to serve by manifesting a retail paradigm shift in which we compose a revolutionary platform for offering cause related product through beauty, experience and magic, in order to guide you to creatively express your individuality, values and actualize your home as a sacred space."

WHAT?! Let us deconstruct.

"Our mission..." = Our excuse for making money...

"...is to serve by manifesting a retail paradigm shift in which we compose a revolutionary platform..." = ...is a store...

"...cause-related product..." = ...that sells junk...

"through beauty, experience and magic In order to guide you to" = ...that we make you want...

"...to creatively express your individuality, values and actualize your home as a sacred place..." = ...because your life is empty and you need things to make you feel whole.

Translated:
Our excuse for making money is a store that sells junk that we make you want because your life is empty and you need things to make you feel whole.

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2 Comments

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Great stuff! Your magical comments have actualized a sense of deep satisfaction!

Thanks for the comment Mark. Your magical comments made me feel like someone actually looks at this crazy site.

lee

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