June 2010 Archives

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June 25, 2010

Gentlemen, you are drunk

This comes to us from a gigantic sign in Grand Central, hence the odd reflected lights in the image.  Now I know they're serious, because they're using the term, "Gentlemen."  But, while they're being serious, they're also being another word that ends with "-ous."  Ridiculous.
gentlemen_you_are_drunk_small2.jpg
What exactly does that mean?  "Gentlemen, this is vodka."  What is this?  Sitting with glasses in your hands?  Not shaving?  Dressing semi-casual?  White and black men with glasses, talking about shaving heads, dressing casual with palm trees in the background?? 

Gentlemen, this is modeling.  This is fake.   


liquor, media business, signs
Posted by lee sachs at 7:35 PM | | Comments (0) | TrackBacks (0)

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June 12, 2010

Brand Your 'Rags-in-a-Box' All You Want! We Got Boxes of 'Em!

I'm thinking the generic Box of Rags people consider this a major coup.  Scott (R) with all the marketing might get bumped down the page, their "Rags in a Box" product overshadowed by the sheer mass of Boxes of Rags. 

ragsrags_2.jpg

I can just hear the Box of Rags sales guy exclaiming to his boss: 
"Fred, are ya sitting down??   Wait'll you get this!  I got the catalog to give us top third, all rags, above, are ya ready...SCOTT's RAGS-IN-A-BOX!!!"  

Must've been a big day. 

branding, catalog, product design
Posted by lee sachs at 11:37 PM | | Comments (0) | TrackBacks (0)

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