I can sort of follow the marketing chain of absurdity here. Trix, a vaguely fruity breakfast cereal, has a mascot rabbit crazy about the product. "Extending the brand" brought us the wonder of Trix Yogurt: kids could actually like yogurt because it has so much sugar, color, flavoring and no connection to anything healthy that might make them run the other way.
Why the Trix Rabbit is holding up a colored yogurt cup eyeglasses, one of which has a symbolic yin-yang swirl on it, is just beyond any comprehension. I guess it makes people look at the package. But what is the Trix Rabbit actually seeing that makes him so damn happy?
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