January 25, 2010

They Stood Within Us!

From a website of a financial services company that will remain nameless, comes generic copy and generic stock photo nonsense.  Another one of those phrases that, given some thought, make absolutely no sense whatsoever. 

"They did more than stand behind us.  They stood beside us."
theystoodOnTopOfUs_mod3.jpg

Oh really?  Why would you even want them behind you?  Shoving you out front, taking the bullets while they stand behind you?  And what's the big deal of them standing beside you?  You're still ... you...so what if you have "them?"  That's not gonna save you.  I guarantee, the minute you try to tell everybody, 'Look, they're standing beside me' they'll be gone in a flash and you'll be pointing to thin air. 

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