Green marketing and advertising, like all marketing and advertising, tries to convince you of the impossible. In this case, the company that cuts down trees and uses paper is really saving trees. Here we have Marcal toilet tissue, with the banner "New Name, New Look, Improved Product" so you know it has to be a lie.
Let us deconstruct.
You've got the product name in all lower-case, "small steps" so it seems harmless and cute with a little arrow in the p making you feel like you're practically turning back the clock to a smaller steppier kind of time:
Let us deconstruct.
You've got the product name in all lower-case, "small steps" so it seems harmless and cute with a little arrow in the p making you feel like you're practically turning back the clock to a smaller steppier kind of time:
You've got this "Help Us Save 1 Million Trees" declaration smack in the middle, almost seeming like this is a campaign you can sign up for (there is no campaign, btw)
And again with the saving the trees crap, except, tell me: If they've been in the business of making paper since 1950, how can they be saving trees? Isn't paper, uh, made from trees? Don't they have to cut them down in order to make the paper??
And again with the saving the trees crap, except, tell me: If they've been in the business of making paper since 1950, how can they be saving trees? Isn't paper, uh, made from trees? Don't they have to cut them down in order to make the paper??
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