DOESN'T SOUND LIKE 
The SciFi (pronounced "sigh f-eye") channel changed its name/logo to "Syfy (which I insist should be pronounced, "Siffee" to rhyme with "iffy.")
There's some legal reason for this pertaining to the fact that you can't really own a genre such as Science Fiction. So, after all the lawyers and all the branding consultants and all the printers and designers were paid to create new stationary and business cards (and whole forests of old business cards went to the landfill), you can be sure that money was well spent. I mean no one would spend tens of millions to change a company name unless it meant big piles o' money in return.
Sounds IFFY to me.....
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