As noted before, marketing around the holidays is the perfect time to mangle a metaphor and create cockamamie copy. Take "Jingle Bells." Let's trace the metaphor back to its source:
So the copywriter's dialogue might have gone a little like this:
"Jingle....what else can we do with Jingle? Jingle all the way, Jingle this. Jingle that. Hey! What if the jingle was taken OUT of the holidays?! What if someone could put the jingle BACK in the holidays?!?! But who took the jingle!?! I don't know! But we can say, we put it back! YEAH!!!"
- Christmas holiday represents birth of Christ, origins of Christianity
- Holiday traditions include gift-giving, parties and songs
- One of the popular songs, carols, includes "Jingle Bells"
- The noun "jingle" and the verb "to jingle" have become associated with the holidays
So the copywriter's dialogue might have gone a little like this:
"Jingle....what else can we do with Jingle? Jingle all the way, Jingle this. Jingle that. Hey! What if the jingle was taken OUT of the holidays?! What if someone could put the jingle BACK in the holidays?!?! But who took the jingle!?! I don't know! But we can say, we put it back! YEAH!!!"
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