October 9, 2009

Med School Candy?

operationCandyJunk.jpgOkay, we're into a meta-meta-meta-marketing. 
  • "Operation" is a board game which lets kids make believe they're surgeons. 
  • These candies are called "Operation" and branded like the board game. 
  • The individual pieces of candy are like the little organs that the "doctor" has to remove during the "operation."  

I'm flabbergasted as to how this sells anything
  • Will kids really into the board game going to want to eat the candy? 
  • Will kids really into the candy want to play the board game?
  • Will any enhancement of the Operation board game "brand" enhance our health care system? (no way in hell, btw.) 
In toto: this conglomerative mish-mosh of marketing ideas yields an unnatural mutation that should die because it has no purpose in this world. 
  • It says nothing 
  • It does nothing 
  • And sells nothing 
However, you can bet thousands upon thousands of dollars were burned in meetings, creative discussions and legal contracts putting together this out-on-a-limb concept. 

Wow...at least I was able to explain this to myself. 

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