Okay, we're into a meta-meta-meta-marketing. - "Operation" is a board game which lets kids make believe they're surgeons.
- These candies are called "Operation" and branded like the board game.
- The individual pieces of candy are like the little organs that the "doctor" has to remove during the "operation."
I'm flabbergasted as to how this sells anything.
- Will kids really into the board game going to want to eat the candy?
- Will kids really into the candy want to play the board game?
- Will any enhancement of the Operation board game "brand" enhance our health care system? (no way in hell, btw.)
- It says nothing
- It does nothing
- And sells nothing
Wow...at least I was able to explain this to myself.
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