October 24, 2009

Dr. Dirt meet Mr. Cheepee

I guess when you're business is dumpsters, there's no point in getting fancy with a "Dr." in your title. 
MisterCheepee.jpg
Mister works just fine.  But don't you wonder why they spelled it this way?  Why didn't they spell the whole thing wrong, like "Cheepee?"  Spelling it correctly, even though there is no such word, makes it sound like they're really serious about branding.  

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