The newspaper business is in sorry shape but marketing will save the day!
"What if we give away a free version of the paper with lots of ads, coupons and FSIs (free-standing inserts)? They'll love that! Pays for itself! We can deliver it to their driveway and they'll be so happy they'll run out in the rain to get it."
We will? Hell no!
So when it sits out there in the rain because we really didn't want it in the first place, it's like they threw trash on our driveway.
It does look like it might be good as papier mache though.
"What if we give away a free version of the paper with lots of ads, coupons and FSIs (free-standing inserts)? They'll love that! Pays for itself! We can deliver it to their driveway and they'll be so happy they'll run out in the rain to get it."
We will? Hell no! So when it sits out there in the rain because we really didn't want it in the first place, it's like they threw trash on our driveway.
It does look like it might be good as papier mache though.
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