Sometimes, copywriting is written SO sincerely that it just makes me want to go to run out to Chuckie Cheese or something. The usual offenders are vegan, organic, green, let's make everything we do sound so nice and perfect that you'll have to love us marketers. Face it, even the hippie dippie farmer selling alfalfa sprouts is in a business and wants to turn a profit. They may not be hell bent on destroying the planet, but they ARE a business. And they ARE marketing.
Packages laden with short paragraphs that proclaim the joys of all humanity and how wonderful the world would be if we just all held hands and loved and practiced random acts of kindness, oh and by the way, will you please buy my damned nuts so I can make some friggin' money?!
They're actually serious when they talk about the "inseperable relationships between the vitality of the soil, the energy of plants, the taste of ripeness and viability of farming." They forgot to mention the oneness of the soul, the eternity of the mind, the expansiveness of the infinite and the wholeness of everything that is what we make everything that is what we are ... and stuff....like that. Y'know?