Take some off-label hard drive housing and call it "Hotdrive." Ok. Get a product shot on the box and, I dunno, something else, some stock photo, maybe businessmen. Understood.

So who the hell are these guys having a drink in a bar and laughing it up? And why with the term "hotdrive" associated to these clowns am I getting a vague hetero(homo?)sexual vibe here?

So who the hell are these guys having a drink in a bar and laughing it up? And why with the term "hotdrive" associated to these clowns am I getting a vague hetero(homo?)sexual vibe here?
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