What better way to appeal to the little kiddies then come up with a playful animated character?! Remember Joe Camel?
So this lil' guy has the white gloves and three-fingers-and-a-thumb of standard issue cartoon characters, the googly eyes, rubbery arms...lots of fun to be had with this fella, no doubt.
But what he's really saying is:
"HEY KIDS!! THIS CHEESE STUFF IS SO GOOD I WANT TO SMEAR IT ALL OVER MY CHEST!!!"
This guy knows how to have a good time!
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