Backs of cereal boxes: hot spot for marketing madness. If you're selling the prize decoder ring it's easy. But for adults, ain't no prize in that box. So invoking "copy for copy's sake" yields the inconsequential and absurd headline: "Just between you and me."

What sort of secret is this Anne Hathaway-like model sharing with us? She's not fooling us with crap about 'jumpstarting her metabolism to fire up her busy day.' (Can you imagine that on the back of box of Cap'n Crunch?) Let's face it...she's weak...SHE LIKES THE SUGAR!!!

What sort of secret is this Anne Hathaway-like model sharing with us? She's not fooling us with crap about 'jumpstarting her metabolism to fire up her busy day.' (Can you imagine that on the back of box of Cap'n Crunch?) Let's face it...she's weak...SHE LIKES THE SUGAR!!!
Leave a comment