June 30, 2009

Just between you and me...I chop up Multigrain Cheerios and snort them

Backs of cereal boxes: hot spot for marketing madness.  If you're selling the prize decoder ring it's easy.  But for adults, ain't no prize in that box.  So invoking "copy for copy's sake" yields the inconsequential and absurd headline: "Just between you and me." 

meAndCheerios.jpg
What sort of secret is this Anne Hathaway-like model sharing with us?  She's not fooling us with crap about 'jumpstarting her metabolism to fire up her busy day.'  (Can you imagine that on the back of box of Cap'n Crunch?)  Let's face it...she's weak...SHE LIKES THE SUGAR!!! 

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