This was a full-page ad in some internet marketing trade publication. Now right at the top left, you get the feeling that if this is about web design, then somebody is not a designer. You've got some "Internet Retailer" hammered out in Universe font, looking modern enough and then they slap over that, "Web Design '09" in some cheesy pseudo-script rendering, with a shadow behind it just to make it even more nauseating.
But screwing around with fonts and colors does not a marketing madness make. "It's a storefront. See! This Web Design '09 thing is about retailing online and the storefront of a website." Okay, I'm running along with your metaphor, go ahead.
"Well, we're actually going to show a website being built! Like a building! Like a storefront! And the web page will have signs that are really the buttons, but the buttons on the web page are really signs. Get it? (no, but keep going.) "And then, there'll be a crane! And a truck!! It'll be fun!!"
Okay, Smartypants Designer Dork. If this is SO much like a storefront, and you have a truck and a crane and the crane is lifting up the "Search" button, well, WHO IS GOING TO ATTACH THAT BUTTON TO THE STOREFRONT, WISE GUY?!! I don't see any scaffolding! No workers! Are you saying the crane is going to lift that up and it's just going to magically attach itself to your storefront?! C'mon!
And, while we're at it, your storefront? WTF?! ILOVEAHAT.com? How about, "I'd love to see you get your head examined...dot com."
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