I will one day open a wing to the Museum of Marketing Madness devoted to the "sex sells" premise.  It's tried and true.  Generally, in today's modern world, you might as well be up front about it.  Axe cologne and other products are dripping with sexuality; there's nothing subtle about it. 

But the folks promoting oil heat, well they're reluctant to have latex dominatrixes dancing cracking whips so they went with the softer sex sell.  Whadya get?  Mish-mosh.  Crap.

What is going on here?  Looks like fun, but is it?  Let's look closer.

Oil heat is RIGHT SEXY, as Fat Bastard would say.  This guy's dancing with FOUR (4) women.  There's a fifth but her face got cut off.  It does look like a lot of fun, that is if they're dancing.  Are they dancing because they have oil heat?  I wonder if they looked at this image and thought about the fact that, not only does this 5 women to one guy party have nothing to do with oil heat, but it actually suggests, "Look, if you're cold, you don't really need oil heat.  Just invite a lot of women over and dance your face off!" 

Alas, there's another level to this scenario.  Our spiky hair, spectacled young man may not be having such a good time.  

This guy looks like he's about to get sick.  So what was once a sexually suggestive add about oil heat, devolved into the message that you don't really need oil heat if you can dance up a storm, and by the way, you might get sick because of the fumes from the oil heat.  

Someone really needs to think these campaigns through before launching them.