The B&W photo.
Just the neck and the nose.
The cryptic headline.
This isn’t an ad for a shave. This mob guy is about to get his throat slit.
After cropping these pictures I now have nightmares about this beast.
This is as scary as clowns are to small children. That face!! No teeth or opening for a mouth, just a reddish jelled mass under a protrusion. Some sorta blue-ish translucent eyebrow curled into a wicked hook shape!
And the entire body, another shiny, jelled translucent mass, with an arm and hand-like appendage that conjures some sorta CG movie monster melting under hot lights.
As noted before, I’m not a fan of depicting the actual animal in cartoon form in my food marketing. So, although this guy looks happy-ish, he is RUNNING so what does that tell you? Yes, we understand this may be advertising fast food but seriously?
The word play is pretty shoddy too. A better tag line would be:
Coca-Cola spends billions on advertising. Maybe even trillions … trust me, it’s a lot of money. So every logo, every package, every piece of copy has been tested, researched, analyzed and designed to flawless diamond precision.
Then what happened here?
We have Cherry Coke, with your prominent cherries falling from a reddish, almost nuclear winter kinda sky. A little weird but okay. Where are we?
Just a bunch of monolithic buildings or structures, ominous, eerie. And way over here in one spot is this … this pattern. Looks like a … huh I dunno … mandrill.
A mandrill. Yeah that’s right.