Bearded guy gets the hoodie...and the clipboard!  Lucky...Nyah nyah!

catalog
Posted by lee sachs at 12:01 AM | Permalink | Comments (0) | TrackBacks (0)

In the ever-extending, never-ending, paper-the-world-in-marketing approach, you can find messages even on the sleeve of a "java jacket."  From the people of Tide, an ancient brand that is now so old it's just so damn cool, comes this cute, funky, ultra-hip-cool-bleeding edge promo for their "stainbrain" site. 

Okay, nice graphics and all, but, guys...what's w/the extra letters?  Isn't it enough that you have a website called "stainbrain" and a whole campaign....what the hell is a Kah-Cho-Af-Kah-Eye-E-See?  Leave me alone already!

copy for copy's sake, starbucks, wordplay
Posted by lee sachs at 10:29 PM | Permalink | Comments (0) | TrackBacks (0)

Granted, obscure niches of business-to-business advertising may not have the most sophisticated campaigns and marketing.  But the message here is clear ... never do your clinical trials in the ocean or the octopus will get you!! 

health, pharmaceuticals
Posted by lee sachs at 9:50 AM | Permalink | Comments (0) | TrackBacks (0)

So, the logic here is:

If I had a DUI, I'd pay less for insurance.  GIMME A BOTTLE & GIMME THE KEYS!!! 

Aside from the worst grammatical copywriting this side of Japan, let's also note this is on an t-shirt colored Gitmo Camp X-ray Orange for no apparent reason...oh and it's a t-shirt that has a dropdown menu in the middle of it. 

banners, car insurance
Posted by lee sachs at 11:00 PM | Permalink | Comments (0) | TrackBacks (0)

Why are these high angle shots so cool?  Because it makes even people with club feet, or whatever sort of pod his woman is standing on, look totally hip.  She's so damn cool, it makes me weak in the stump. 

extreme height, stock photos, wide angle
Posted by lee sachs at 11:10 PM | Permalink | Comments (0) | TrackBacks (0)

From ABC Carpet & Home, NYC online and instore:
To wit:
"ABC Home's mission is to serve by manifesting a retail paradigm shift in which we compose a revolutionary platform for offering cause related product through beauty, experience and magic, in order to guide you to creatively express your individuality, values and actualize your home as a sacred space."

WHAT?! Let us deconstruct.

"Our mission..." = Our excuse for making money...

"...is to serve by manifesting a retail paradigm shift in which we compose a revolutionary platform..." = ...is a store...

"...cause-related product..." = ...that sells junk...

"through beauty, experience and magic In order to guide you to" = ...that we make you want...

"...to creatively express your individuality, values and actualize your home as a sacred place..." = ...because your life is empty and you need things to make you feel whole.

Translated:
Our excuse for making money is a store that sells junk that we make you want because your life is empty and you need things to make you feel whole.

copy for copy's sake, mission statement, visual merchandising
Posted by lee sachs at 2:59 PM | Permalink | Comments (0) | TrackBacks (0)

This comes to us from a gigantic sign in Grand Central, hence the odd reflected lights in the image.  Now I know they're serious, because they're using the term, "Gentlemen."  But, while they're being serious, they're also being another word that ends with "-ous."  Ridiculous.

What exactly does that mean?  "Gentlemen, this is vodka."  What is this?  Sitting with glasses in your hands?  Not shaving?  Dressing semi-casual?  White and black men with glasses, talking about shaving heads, dressing casual with palm trees in the background?? 

Gentlemen, this is modeling.  This is fake.   

liquor, media business, signs
Posted by lee sachs at 7:35 PM | Permalink | Comments (0) | TrackBacks (0)

I'm thinking the generic Box of Rags people consider this a major coup.  Scott (R) with all the marketing might get bumped down the page, their "Rags in a Box" product overshadowed by the sheer mass of Boxes of Rags. 

branding, catalog, product design
Posted by lee sachs at 11:37 PM | Permalink | Comments (0) | TrackBacks (0)

Sorry for the optical illusion of a picture within a picture within a website.  This is a photo of an actual sign on the Metro-North train platform...and the photo in the sign is supposed to be a sign on the platform.  Except, the idea here is that the restaurants are this way and the hospital is that way.


Why is this marketing madness?  Let's just say hospitals, where people go when they are sick or dying, shouldn't be making jokes in general, or word play in their advertising. 

food, medical, pharmaceuticals
Posted by lee sachs at 12:26 AM | Permalink | Comments (0) | TrackBacks (0)

From our friends at HP, came this status page for an order I had placed.  An order placed to get a refurbished printer at a discount because my other refurbished printer broke out of warranty.  (That other printer was replacing the first one which broke out of warranty...and so on.)  But who's bitching??  There is one simple message on this page: my order is "on order." 

AND as an added bonus,  here's a picture of a guy smiling. 

stock photos
Posted by lee sachs at 7:49 PM | Permalink | Comments (0) | TrackBacks (0)